Friday, September 2, 2011

Chapter 1: Brief History & Mission Statement

      The Walt Disney Company, usually referred to as "Disney", was founded by Walt and Roy Disney on October 16, 1923. At that time it was known as Disney Brothers Cartoon Studio, the company was later reincorporated into Walt Disney Studio. The company has estimated a net worth of about 36 billion dollars. In 1928 the first Mickey Mouse cartoons were released to the public audience. For the next few years to come Disney began producing and releasing many different cartoon characters such as Pluto, Goofy, and Donald Duck. It wasn't until 1937 when the unimaginable happened and Disney featured the first animated film to ever be produced, Snow White and the Seven Dwarfs.

     By now Walt Disney Productions had already began selling dolls, books, figurines and tooth brushes. In 1952 Walt Disney announced plans for a theme park. In order to provide funding for the park Walt Disney decided to make Disney a publicly traded company in 1957. The current ticker symbol for Disney is "DIS".  It wasn't until 1967 that actual construction began on the theme park. Disney is now one of the largest media conglomerates in the world with ownership to various resorts, theme parks, radio stations, cable television networks, and even their own cruise line. To this day The Walt Disney Company continues to do exciting new films and television series.

 "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."


  1. thanks a lot (shukran jazeelan)for the strategy professor ask me to write an essay..he admire the DIS CO i chose to write abt it.hope he would like it..

    1. You're Welcome Asia, I'm glad I could help.

  2. Replies

      There's a link to citing sources in MLA format.
      You would use "A Page from a Website" and the author's name would be mine - Jonelle Tama. Although the mission statement is a quote I used from, I am not the author of that. Good Luck !

  3. What is Disney organizational structure?

  4. What is Disney's Cruise line brand statement or proposition?